Brand Manager

Bengaluru, Karnataka, India | Full-time

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Extensive knowledge on Brand Strategy, Designing Brand Communication, Content Creation
and Campaigns
 Experienced in leading FMCG projects
 Specialist in Integrated Marketing Solutions (Digital, ATL & BTL Campaigns)
 Understands People & Process Management, Consumer Research, Competition Analysis and
New Product Launches
 Work on Consumer Insights and Social Media to drive the business growth and sustain
consumer growth.
 Should be a Brand Custodian: Develop clutter-breaking brand strategy/campaign, lead and
define the entire planning and execution of the marketing campaign
 Ensuring quick turn-around on critical deliverables
 Communicating with different teams across the organization to ensure all campaign
activations go live in a timely and effective manner
 Constantly liaising with the sales team to understand their requirements and to provide the
necessary tools to them to meet the business objectives
 Ability to quickly learn and gain a well-rounded understanding of other organizational
functions such as Sales Strategy, Marketing, Sales, Pre-Sales and Post-Sales
 Working with in house creative team to efficiently deliver artwork for collateral and campaign
communication elements
 Presenting innovative collateral and branding ideas to top management to constantly raise
the bar of the brand.
 Innovating in terms of cost-effective new collateral to communicate with customers
 Optimizing campaign execution spends in accordance with the expected revenue
 Ability to gauge business opportunities to improve revenue generation and cost reductions.
 Leverage audience insights and data to understand how best to engage with our core
audience, delight and surprise them by bringing those campaigns to life with innovative and

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creative work that cuts through
 Steer all brand marketing activities in line with OKRs and brand strategy - driving innovations,
brand consistency and efficiency
 Identify new opportunities to build the brand perception in India, create new ideas and
activities and work closely with cross-functional teams to kick off key initiatives
Work Experience
 4+ years of working as a Brand Manager/Senior brand exec (relevant experience) in an
advertising/ FMCG / B2C/ Retail industry background
Behavioral Characteristics
 Clearly able to differentiate right from wrong with a strong moral compass
 Capable of handling multiple stakeholders and managing their expectations with
responsibility and confidence

 Taking quick and effective calls to resolve execution-specific issues that arise from time-to-
time

 Adaptable to different / rapidly changing circumstances