Digital Marketing

Bengaluru, Karnataka, India | test | Full-time


Exp- 3yrs to 6yrs 

Salary - 50000 - 60000

Plan and execute all digital marketing campaigns
 Identify new trends in Digital Marketing, evaluate new technologies, create top-notch
and corporate and brand website content. Via SEO/SEM allied tools, ensure that
the brand is at the forefront.
 Creation of all digital assets contributing to brand aesthetics, brand experience, online
booking ease and tools, navigation of content.
 Drive this channel as a primary lead generator, as well as business contributor. Sharp
focus on technology governing content creation and tooling.
 Conceptualize & implement campaigns on the digital channels on all Web, SEO/SEM,
marketing database, email, social media-based.
 Create and maintain dashboards towards the evaluation of lead generation, business metrics.
 Measure and report performance of all Digital Marketing campaigns, Quality of leads,
closures on leads and revenue generated through digital channels.
 Brainstorm new and creative growth strategies.
 Plan, execute and measure experiments and conversion tests
 Utilize the strong analytical ability to evaluate end-to-end customer experience across
multiple channels and customer touchpoints.
 Evaluate emerging technologies.
 Provide thought leadership and perspective for adoption where appropriate.
 Closely work with sales and presales for monitoring of leads and collect feedback on the
quality of interactions.
 Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling

discrepancies across all mediums
 Execute tests, collect and analyze data, identify trends and insights to achieve maximum
ROI in paid search campaigns across various Advertising portals
 Track, report, and analyze website analytics, initiatives and campaigns
 Understanding campaigns and creating relevant ads
 Designs, builds, and maintains our social media presence.
 Develops digital marketing strategy by studying economic indicators, tracking changes in
supply and demand, identifying customers and their current and future needs, and
monitoring the competition.
 Managing online brand and product campaigns to raise brand awareness.
 Identifies critical conversion points and drop off points and optimizes user funnels.


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